In some aspects, one could argue that audiences have lost their choice of what they can watch on Youtube. This is because advertisements cannot be skipped but only ignored. A Marxist approach to this issue would suggest that audiences have no control whatsoever on these contents.
However, others could argue that audiences have not got more control because of the amount of advertisements being less than those shown on television. Therefore, there is less that advertising agencies are able to inject into the minds of helpless audiences. This also keeps the audience continuously optimistic about the website, as they always have the length of television adverts to compare it to.
A new revolutionised new add-on has been created for Firefox users called AdBlock (alternatively AdBlock plus) that blocks advertisements on all UK-based websites that contain compulsory ads. It also allows users to block videos only, from certain websites, in aniticipation of security from inappropriate content. This gives the audience a stronger sense of control to be able to choose which ads/videos they would like to watch.
No comments:
Post a Comment