Task 3

Media institutions are, through the use of Youtube, able to appeal to an enormous audience - not only in the UK, but also worldwide. Therefore, it is very important for institutions to be able to create these shows in a way that is more accessible by its target audience. For example, many current shows on Youtube can feature channel-approved advertisements, which are compulsory to view before the start of the video. Also, Youtube tends to encourage viewers to create User Generated advertisements, with which they would be able to promote their own products, without stringts attached, at flexible prices which are most comfortable.