Wednesday, 29 September 2010

Media Guardian 100

1. What is the Guardian 100 and who are the panellists that create it?

Media Guardian 100 is an annual guide to the most powerful people in television, radio, newspapers, magazines, digital media, media business, advertising, marketing and PR.

2. How many women are in the top 100?

There are 16 women in the top 100

3. What companies do these women work for and in what roles?

Controller for BBC1
Chief Executive for News International
Chairman and Chief Executive of Shine Group
Director of BBC News
Chief Executive of Pearson
Controller of film and drama on Channel 4
Chairman and Chief Executive of Random House
Corporate Marketing Director and Head of Marketing of Procter & Gamble UK and Ireland
Director of Vision of BBC
Chairman and Chief Executive of AMV Group
Chairman and Chief Executive of Channel Five

4. What percentage of the 100 are women?

16%

5. How would you assess the balance of power in this list and why do you think it is this way?

There is an almost obvious correlation between the number of men vs women in the Top 100. Living in a patriarchal society, we may not realise that this is a case of inequality. Yet the women who are in the 100 have clearly conformed to their positions and have been sucked into this male gaze, unaware that they are being treated unfairly. The list shows that we still live in a male dominated environment where women continue to be prone to subordination.

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